After a teenage years in Pittsburgh, a diploma in pictorial design at the Carnegie Institute, Andy Warhol took off in New York where he began as an advertising illustrator. Undoubtedly we must see in this course the etiology of the desacralized relationship to the art of an artist who himself will live as a brand, building a public figure between narcissistic self-celebration and underground icon. Andy Warhol liked to define himself as "a commercial artist". Provocation ?
