After an adolescence in Pittsburgh, a degree in pictorial design from the Carnegie Institute, Andy Warhol took off in New York where he began as an advertising illustrator. This journey may perhaps be seen as the etiology of the disassociated relationship to art of an artist who would live as a brand himself, constructing a public persona between narcissistic self-celebration and underground icon. Andy Warhol liked to define himself as a «commercial artist». Provocation?
